AI app maker Wabi pivots to a messaging-style personal agent

Wabi, the AI startup that previously let anyone use prompts to build apps, announced this week that it is shifting toward a new kind of messaging experience. The change comes as demand grows for AI agents such as Meta's Muse and Instinct.

Founder Eugenia Kuyda, who previously started AI companion app Replika, described the new version, called Wabi 2.0, as a "personal agent that does stuff for you and builds the interface you need in the moment."

A different way of interacting

Wabi 2.0 offers a similar value proposition to the original app, but users will interact with it differently. Rather than competing with other vibe-coding tools, Wabi 2.0 now aims to compete directly with AI agents that combine conversation and productivity features in a single interface. This shift comes as other companies explore similar territory — OpenAI, for instance, announced at its Dev Day an update allowing apps to offer interactive experiences directly inside ChatGPT.

Kuyda explained that chat-only agents tend to become less useful over time, since a user's history and ongoing tasks get buried in an endless scroll. She said people don't just want to type to an agent — they also want to tap, scroll, and look at things visually, and that the most powerful agent will combine both approaches.

Apps generated on demand

The concept behind Wabi 2.0 is that as a user asks the agent to complete a task, the agent can generate a relevant interface on the spot. Kuyda gave examples such as a calorie tracker, workout log, or weight tracker appearing within a health-focused conversation, or a kids' activity calendar, language-learning app, and local family-event tracker appearing within a family-focused conversation.

Wabi 2.0 is currently available only through invite codes, which are being distributed via the company's account on X.