Wednesday, 29 July 2026
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LatviaPublished: 29 July 2026 at 09:37

Alcohol Restrictions Not Cutting Sales But Changing Buying Habits

A year after imposing alcohol sales restrictions, retailers report no significant drop in total alcohol purchases but a shift in shopping times, with small rural shops hit hardest.

Foto: LSM

Alcohol sales restrictions introduced in Latvia a year ago have not significantly reduced overall alcohol purchases but have altered consumer shopping habits, according to retailers surveyed by LETA. Customers have adjusted their shopping times to buy alcohol during permitted hours.

Small rural shops have been most affected by the restrictions due to their limited ability to adapt. However, a positive trend has been observed: alcohol consumption in society is declining year by year, while non-alcoholic beverages are gaining popularity. Retailers note that these changes are a long-term benefit for public health.

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