Amazon raises prices on Echo, Kindle and eero devices amid chip shortage
Amazon has quietly raised prices across several of its device lines, including Echo, Fire TV, Kindle and eero products, citing sharp increases in memory and storage component costs.
Amazon has quietly increased prices across a wide range of its electronics products, including Echo speakers, Fire TV streaming devices, Kindle e-readers and eero routers. The changes were first reported by Fortune. Price increases reach as high as 60 percent on some models, while other devices have become up to $100 more expensive.
The steepest jump came for the base Echo Dot model, which rose from $50 to $80. Other Echo devices saw significant increases as well, with the Echo Show 21 climbing from $400 to $500.
Cheaper devices affected too
More affordable products were not spared either. The Fire TV Stick HD went up from $35 to $40, while the Fire TV Stick 4K Max jumped from $60 to $85. Amazon's popular Kindle e-readers also got new price tags: the 16GB version of the latest Kindle now costs $150, up from $110, and the 16GB Kindle Paperwhite now sells for $200, compared to its previous $160 price.
Amazon's eero mesh Wi-Fi products rose in price as well. The three-device eero 7 pack now costs $400, up from $350, while the eero Pro 7 three-pack jumped from $700 to $800. However, Fortune noted that Amazon's Ring security products avoided any price changes this time.
An Amazon spokesperson confirmed the increases to Fortune, attributing them to significant increases in memory and storage component costs, while adding that the company still aims to offer accessible pricing and plans promotions throughout the year.
Amazon joins other tech companies forced to adjust prices amid the ongoing memory chip shortage. Apple raised prices on hardware including iPads and MacBooks earlier this summer, and Roku increased prices on its devices by up to $50 in July.
