Amazon's shopper profiles contain oddly specific guesses about users
Amazon accounts include a list of descriptions the company builds from purchase data. Unusually precise and funny examples have gone viral on Threads.
Amazon collects data on shoppers' purchase history to deliver personalized product recommendations. What many people don't realize is that the account settings let you see what the company knows, or believes it knows, about you.
One user's post on Threads drew wide attention after she found that Amazon had concluded, from her purchases, that she has a flat backside. That prompted many others to share equally specific descriptions of themselves.
What the descriptions say
One user found that Amazon considers them someone who doesn't trust people easily. A woman was told the platform thinks she finds it hilarious when toys get stuck to ceiling tiles in a classroom. Other descriptions people spotted include "cusses when scared," "cannot keep real plants alive," "has no friends" and "treats cats as biological children."
Some entries read like a jab from the retailer, but most are fairly generic. The article's author, for instance, was described as maintaining active aquarium systems, regularly drinking coffee and regularly playing video games, all of which is accurate.
How to check your own profile
To see what Amazon has learned about you, click your account icon in the top-right corner of the screen and scroll to the "Your Account" section. Select "Your Shopping preferences," then scroll down the page and choose "About You." A list of details used to personalize your account will appear, and you can edit or delete it.
