Director Andrejs Ekis and LMT create vertical short series about VEF Minox inventor
Director Andrejs Ekis and content creator Niklāvs Mičulis, working with the LMT Group, have produced a short vertical-format series based on real events about the man who invented the famous VEF Minox camera.
A new short vertical-format series has been produced in Latvia, telling the story of the inventor behind the internationally known VEF Minox camera. The project was created by director Andrejs Ekis and content creator Niklāvs Mičulis in cooperation with the LMT Group.
The series is titled "Legend of Latvian Startups. Minox" and is based on real events. Its vertical format suggests it was designed for easy viewing on mobile devices and social media, where this kind of short-form storytelling has grown increasingly popular in recent years.
What the story covers
The title frames the history of the VEF Minox camera's creation as part of Latvia's broader story of entrepreneurship and innovation, drawing a parallel between the historical inventor and the modern concept of a startup founder pursuing an idea.
The involvement of the LMT Group points to the telecommunications company's participation in producing cultural and creative content, an area it has supported through various projects in Latvia in recent years.
The source material does not specify further details such as the number of episodes, the release date, or the platform on which the series will be available.
