John Ternus takes over as Apple CEO, promises 'phenomenal' launch next week
John Ternus has officially become Apple's CEO, succeeding Tim Cook after 15 years. In his first memo to staff, he promised a major product launch next week, with an iPhone event expected on September 9.
Apple has confirmed that John Ternus, formerly senior vice president of Hardware Engineering, is now CEO. He takes over from Tim Cook, who led the company for 15 years. Ternus steps in at a pivotal moment as Apple prepares for several major announcements.
On September 9, Apple will hold its annual iPhone event. Rumors suggest the company may unveil its first foldable iPhone. The event could also see a wider rollout of an improved Siri AI, which would give Apple a chance to position Siri as a stronger competitor to OpenAI's ChatGPT and Anthropic's Claude.
According to Bloomberg, Ternus sent a memo to staff on Tuesday, saying that a "huge launch" is coming next week and it will be "phenomenal." He also said he is excited about what lies beyond that, including products already in development and others that haven't been imagined yet.
Apple is also rumored to be working on camera-equipped AirPods, smart glasses, and a touchscreen laptop, though none of these have been confirmed.
In his farewell note, Tim Cook expressed confidence in Ternus, describing him as "brilliant and wonderful and capable." Cook said few people understand product development the way Ternus does, and he is excited for his leadership.
