Apple debuts its first foldable phone, the iPhone Duo
Apple unveiled its first foldable smartphone, the iPhone Duo, at an event in Cupertino. Analysts predict the device could capture up to 25% of the foldable phone market by year's end.
Apple has officially introduced its first foldable smartphone, called the iPhone Duo, at its "Surprise and Shine" event in Cupertino. The device marks the first major product launch since John Ternus took over as the company's CEO.
Display and design
When unfolded, the iPhone Duo features a 7.6-inch Retina display, while the outer screen measures 5.4 inches. Apple described the device as "inspired by the versatility of iPad" and showcased its use in an unfolded, vertical orientation. Unlike earlier foldable phones that resembled narrow vertical slabs, Apple opted for a wider form factor, aimed at delivering a better aspect ratio for video viewing when unfolded.
Notably, the device lacks Face ID and relies solely on Touch ID for authentication, though users can also unlock it using an Apple Watch.
Software adjustments
Apple has adapted iOS 27 for the new form factor: key controls such as Wi-Fi settings have been moved to the side, and the home screen dock is arranged vertically. Users can run apps in split-screen mode and pair them together — for instance, pinning a video at the top of the screen in vertical mode while using another app in the bottom half. The phone can also be used half-folded or propped up on a table.
Market context
Rivals Samsung and Xiaomi had already released their own wide foldable models before Apple's launch. According to analytics firm Counterpoint, foldables currently account for less than 2% of overall smartphone shipments. However, Counterpoint suggests Apple's new device could quickly gain traction, potentially capturing up to 25% of the foldable market segment by the end of the year.
