US political campaigns pay content creators to sway midterms with ads that don't look like ads
Political campaigns and lobby groups in the United States are paying content creators as little as $25 to influence the midterm elections. The material does not look like conventional political advertising.
Political campaigns and lobby groups in the United States are paying online content creators in an effort to influence the upcoming midterm elections. These are the US congressional elections held midway through a presidential term. According to a video report from Al Jazeera, payments can start at just $25.
The resulting political ads do not resemble traditional advertising, which can make it harder for audiences to recognise them as paid content.
The source gives no further details about specific campaigns, the total amount being spent, or how such promotion is regulated, so this report does not address those points.
