BBC correspondent tries Japan's latest viral food trend: cold-water instant noodles

BBC's Tokyo correspondent Kurumi Mori has tried Japan's latest viral food trend: instant noodles prepared with cold water.

The concept is a twist on the classic instant noodle experience, which typically requires boiling water. Instead, this version uses cold water, offering a refreshing alternative that has captured attention in Japan and beyond.

In a short video report, Mori taste-tests the unusual product, demonstrating how it works. The segment highlights how Japan's food scene continues to innovate, with even everyday convenience foods getting a creative makeover.

Given the hot and humid summers common in Japan, cold-water noodles may appeal to those looking for a quick meal without the heat of boiling water. The trend has clearly struck a chord, spreading quickly on social media and sparking curiosity among viewers.

While some may be skeptical about the idea of cold-water noodles, the video shows Mori giving them a fair chance. The report underscores the playful and experimental spirit of Japanese snack culture, where even a simple cup of noodles can become a viral sensation.