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TechnologyPublished: 15 November 2026 at 16:01

Best Buy Halves Price of LG B6E OLED TV in One-Day Sale on November 15

US electronics retailer Best Buy has cut the 55-inch LG B6E OLED TV to $699.99, 50 percent off, in a deal ending November 15. The 65- and 77-inch versions are also discounted.

Foto: The Verge

US electronics retailer Best Buy has sharply cut prices on the LG B6E OLED television as part of a doorbuster sale that runs through the end of November 15. The tech site The Verge, whose shopping writer Sheena Vasani covered the offer, notes that the B6E was already among the most affordable OLED TVs on the market.

Pricing

The 55-inch model is 50 percent off, down to $699.99, a $700 reduction and an all-time low for the set. Larger 4K versions are cheaper as well: the 65-inch model costs $999.99 ($900 off) and the 77-inch model $1,499.99 ($1,200 off). The deal ends today, November 15.

Features

The B6E is not as bright as LG's pricier C6, but it still offers the strong contrast and deep blacks associated with OLED panels. It is nearly identical to the standard B6, except that it ships with a simpler remote lacking the motion controls and voice features of LG's Magic Remote.

The TV supports Dolby Vision and HDR10 picture formats and Dolby Atmos surround audio. Apple AirPlay and Google Cast let users stream from a phone or tablet, while LG's webOS platform provides apps such as Netflix, HBO Max and YouTube.

For gamers

The set has a 120Hz refresh rate for current game consoles, compared with 165Hz on the C6. It also supports variable refresh rate, including Nvidia G-Sync and AMD FreeSync Premium, which helps reduce screen tearing. An Alpha 8 Gen 3 AI processor and four HDMI 2.1 ports allow several consoles to be connected.

The B6E lacks some advanced features found on LG's more premium OLED models. The publication nonetheless describes it as a good choice for buyers who want the benefits of OLED without spending heavily.

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