Bluesky’s AI assistant Attie evolves into an open social research tool

Bluesky has upgraded its AI assistant Attie, turning it into an open-ended social research tool. The new feature, called Quests, allows users to ask open-ended questions and retrieve information about trending topics, influential accounts, and news across the Atmosphere — Bluesky’s broader network that includes not only Bluesky itself but any app built on the AT Protocol.

Attie, launched in March as a separate product, lets users design custom social feeds without coding. It remains free for now, but the company has considered monetizing it. Bluesky’s user growth has slowed over the past eight months: the network doubled to 40 million users last October but now reports about 45.6 million registered accounts. To expand and monetize its user base, Bluesky is developing new tools like Attie.

Jay Graber, Bluesky’s chief innovation officer who stepped down as CEO in March and was replaced by Toni Schneider, said Attie aims to help users fight misinformation and noise by providing tools to find the truth themselves. The company is also redesigning Attie with new accessibility features and a logo. The updated version is in beta, with users being invited from a waitlist over the coming weeks.

While some Bluesky users dislike AI for economic, political, and environmental reasons, the company needs revenue to sustain itself and AT Protocol development. In March, Bluesky announced it raised $100 million in a funding round that closed in 2025, giving it runway to experiment with Attie and other services like a premium subscription.