ChatGPT Ads Becomes Available in 44 More Countries, Including Latvia

OpenAI, the artificial intelligence company behind the ChatGPT chatbot, has signed an exclusive reseller partnership with the advertising solutions company Aleph. Under the deal, the ChatGPT Ads service becomes available in 44 more countries, including Latvia, Lithuania and Estonia. Brands and advertising agencies there can sign contracts, make payments and receive support in their local market.

What the agreement provides

Ads in ChatGPT will be purchased through Aleph as OpenAI's exclusive reseller. In each country the company will provide client onboarding and first-level support. Advertisers will be able to receive invoices in local currency, communicate with the team in their own language and use post-payment options. Aleph says it has local support teams and its own payment infrastructure.

Gastón Taratuta, founder and chief executive of Aleph, said: "This is exactly what Aleph does best – turning global technologies into local growth opportunities." The company describes ChatGPT as a new advertising environment where users look for knowledge, explore options and make decisions.

Countries covered

The agreement covers 44 markets in four regions:

• Europe and Central Asia (16): Azerbaijan, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Romania, Serbia, Slovakia, Slovenia, Ukraine and Uzbekistan.
• Latin America (14): Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Panama, Paraguay, Peru, Puerto Rico and Uruguay.
• Middle East and Africa (10): Egypt, Kenya, Kuwait, Morocco, Nigeria, Qatar, Saudi Arabia, South Africa, Turkey and the United Arab Emirates.
• Asia-Pacific (4): Bangladesh, Cambodia, Hong Kong (an outbound advertising market) and Sri Lanka.

Advertisers and agencies in these markets can contact Aleph's local teams for more information.