Danish startup Memora raises €1.7 million to digitise cemetery management
Danish tech startup Memora has raised €1.7 million to connect cemetery managers, gardeners and families on a single platform. The round was led by venture capital firm True Collective.
Memora, a Danish startup building a digital platform for cemetery administration and grave maintenance, has raised €1.7 million (DKK 13 million). The company plans to use the funding to bring its solution to cemeteries across Europe, where millions of grave plots are still managed through manual and fragmented systems. The round was led by venture capital firm True Collective.
The platform combines administration, maintenance and communication. Cemetery managers can plan and assign tasks, gardeners document their work through their phones, and families receive photographs and updates when a grave has been cared for. Relatives can also share memories of loved ones through the service. Memora already uses AI to turn gardeners' work into updates for families, which reduces administrative effort.
From grave care service to software
Memora was founded in 2022 by Johan Toft-Nielsen, who is the company's founder and CEO. At first, it sold grave maintenance directly to thousands of families: its own gardeners travelled between cemeteries by bicycle with backpacks and shovels, while relatives followed the work in an app. That experience revealed a bigger opportunity — building better technology for the people who run cemeteries. Today, cemeteries buy the platform and their own gardeners carry out the work.
Toft-Nielsen says the company develops the platform together with cemetery managers, gardeners and families, and that their experiences are crucial.
New technology chief
Chris Evans, previously of Norwegian education technology company Kahoot!, will join Memora as chief technology officer (CTO) in early 2027. He argues that the opportunity is not just to replace paper with software, but to rethink how an entire industry operates. Rolf Pedersen, managing partner at True Collective, says Denmark is only the beginning.
