Endziņš and Bokāne on the 'snot' drama: the quarrel was real, not staged

Influencer Sindija Bokāne said on the show "Slavenības. Bez filtra" that Niks Endziņš "blew up" TikTok with three things: musician Andris Kivičs, a personalised car number plate and a snot bubble. She added that she knows of no one in Latvia who has produced such popular online content.

A drama turned meme

After a breakup drama that also involved Kivičs, Endziņš kept mentioning the personalised plate he had given Sindija. Memes about Niks's snot spread widely online. The couple has since reconciled and is together again.

Sindija believes the best way to deal with hateful commenters is to be able to laugh at yourself. The pair suggested that internet users expected them to hide after the scandal, but Niks said he simply does not care about what users think.

T-shirts with references

The couple has also made T-shirts referencing the drama. Niks's shirt reads "I don't have a personalised number plate" and shows a man's face with a snotty nose. Sindija's says "Niks only eats sausages and cottage cheese", a nod to online videos and images in which social media users showed fridges containing nothing but sausages and cottage cheese.

Was it staged?

Sindija said people thought they were joking, but they were genuinely arguing, and looking back she laughs about it. Niks joked that commenters tell him to go to Hollywood because he is such a good actor.

He said he has not watched the breakup episode because it was all too hard for him. In his view, users find it hard to believe that a man would want to end things romantically, but it was his own idea. As for the screenshot with the snot, he was initially angry with the producers, but later came to terms with it and laughed.

Businesses use the meme

The pair has noticed that various Latvian companies are using the drama in advertising. Sindija said people are becoming creative and enterprising, and are starting to build businesses around the meme.