EU Bans Large Companies from Destroying Unsold Clothing and Footwear

The European Union is taking action against fast fashion to reduce textile waste. Starting Sunday, July 19, large companies are banned from destroying unsold clothing and shoes. Under the new regulation, businesses must resell or donate these items rather than discard them.

Exceptions apply to goods that are dangerous, damaged, or contaminated, as well as those that cannot be reused or refurbished. Products offered as donations to multiple EU-based social organizations but not accepted within a specified period may also be destroyed. From 2030, the rules will extend to medium-sized companies.

The German Retail Federation commented that the ban could benefit consumers by increasing the availability of discounted and second-hand goods. However, retailers face challenges, as not all unsold items can be easily resold or donated. Issues such as damaged packaging, high logistics costs, lack of demand, or low product value can hinder these efforts.

According to the European Commission, between 4% and 9% of unsold textiles in Europe are destroyed each year without ever being worn. The regulation is part of broader EU efforts to promote a circular economy and reduce waste.