FIFA proposes commercial arm with external investment

FIFA has announced plans to establish a commercial subsidiary to oversee its flagship tournaments, including the World Cup. The proposed entity, named Fifa Forward Enterprise (FFE), would allow external investors to acquire minority, non-controlling stakes.

The organization stated that the initiative is intended to give all FIFA member associations the opportunity to meaningfully participate in the commercial benefits of football in their respective countries. FIFA also emphasized that the plan does not compromise the spirit or governance of FIFA or the sport itself.

However, UEFA has accused FIFA of using football to enrich themselves and their associates. FIFA President Gianni Infantino previously wrote to member associations, offering each $40 million (£30 million) if they support the controversial proposal. To access an initial $20 million (£15 million), federations must agree by September 19.

If approved, Thrive Eternal is expected to lead the investor group for FFE. Thrive is an American venture capital firm founded by Joshua Kushner, the brother of Jared Kushner, who is the son-in-law of US President Donald Trump.