Google DeepMind invests $75M in A24 to develop AI tools for filmmaking
Google DeepMind announces a $75 million investment in indie studio A24 to co-create artificial intelligence tools for filmmaking, marking a first-of-its-kind partnership.
Tech giant Google DeepMind announced Monday a $75 million investment in popular indie film studio A24, known for hits like "Marty Supreme," "Everything Everywhere All At Once," and the recent blockbuster "Backrooms." The investment is framed as a partnership, described as a "first-of-its-kind" that aims to create AI tools for filmmaking while receiving "feedback and guidance from leading artists."
"We believe the best way to develop tools that empower artists is to work directly with them," said Demis Hassabis, co-founder and CEO of Google DeepMind, in a press release. "By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision."
Although controversy has surrounded Hollywood over the use of AI in movies, A24 is far from the first studio to explore integrating AI into the creative process. Netflix earlier this year announced it was buying Ben Affleck’s company, InterPositive, which creates AI tools for filmmakers. Last year, Amazon’s MGM Studios launched an AI unit focused on developing tools for television and movie production.
