Google sets firm memory limits for Android apps, warns of penalties

Google has issued a clear warning to Android app developers: new memory-usage limits are no longer just a suggestion but a requirement with real consequences. As reported by TechCrunch, the company published a memo explaining the Play Store's role in enforcing these rules.

The memory restrictions first appeared with Android 17, initially rolling out on Pixel phones. It's likely no coincidence that the base configurations of the Pixel 11 Pro and 11 Pro XL ship with less RAM than last year's models. As Android 17 spreads across the broader device ecosystem, Google is warning that more manufacturers will apply per-app memory limits across devices ranging from 4GB to over 16GB of RAM this year.

What happens if apps don't comply

Google's message is unambiguous: apps that exceed the memory limits will be slowed down and may be terminated. The company also indicated broader consequences — apps and games that fail to meet the thresholds could see reduced visibility and limited publishing options on Google Play. Further details on these measures are expected later this year.

Enforcement of the new limits will begin in February 2027, giving developers time to adjust. The move reflects a wider industry trend: memory chip shortages have already affected hardware production, and now similar pressure is being placed on software developers as well.