Estonia gets its first Gap store
US clothing brand Gap opened its first store in Estonia on 15 October, at the Ülemiste shopping centre in Tallinn. It is also the brand's only standalone shop in Scandinavia and the Baltics.
The American clothing brand Gap opened its first store in Estonia on 15 October. The shop is on the second floor of the Ülemiste shopping centre and covers almost 340 square metres (3,700 sq ft). It is also the company's only standalone store in Scandinavia and the Baltic states.
The store carries women's, men's and kids' collections, including the brand's best-known basics: jeans, logo sweatshirts, chinos and T-shirts.
Wider strategy
Entering the Estonian market is part of Gap's broader strategy to strengthen its position in the Baltics and expand its reach in Europe.
Gap is one of the largest clothing retailers in the United States. Its brand portfolio includes Old Navy, Gap, Banana Republic and Athleta. The clothing, accessories and lifestyle products of these brands are sold worldwide through the company's own stores, franchise stores and online retailers.
