Estonian Retail Chains See Negligible Growth in Turnover in 2025
Major Estonian grocery retailers reported minimal revenue growth in 2025, except Grossi which saw a 14% increase. Many chains experienced profit declines due to weak consumer demand and VAT hikes.
According to annual reports filed by Estonia's largest grocery retail chains, most saw very modest revenue growth in 2025. The exception was Grossi, operated by OG Elektra, which posted a 14% revenue increase to €288.23 million and an 11% profit rise to €12.98 million.
Coop, with a market share of nearly 23%, saw revenue edge up 0.2% to €855.3 million, but operating profit fell by a quarter to €10.2 million. The cooperative noted that food sales volumes declined for the second consecutive year and private consumption has remained at 2023 levels.
Selver's revenue increased 0.2% to €622 million, while profit dropped 20% to €10.34 million. The chain said consumers became more price-conscious and focused on promotional items.
Maxima reported a 0.4% revenue increase to €601 million, but net profit surged 116% to €15.8 million. Rimi's revenue grew by just under 0.5% to €484.98 million, while profit plummeted 69% to €2.45 million.
Prisma, which operates seven stores in Estonia, saw revenue rise nearly 1% to €207.7 million, but posted a net loss of €3.79 million, 7% larger than in 2024.
Several retailers cited weak consumer confidence, high energy prices, and VAT increases as key challenges impacting purchasing power and sales volumes.
