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BalticsPublished: 24 October 2026 at 05:54

Estonia's Food Prices Now Close to Finland's Level

A food basket study by Finland's public broadcaster Yle indicates Estonia, once known as a bargain shopping destination, is no longer cheap. Food there costs almost as much as in Finland.

Foto: TVNET

Journalists at Yle, Finland's public broadcaster, have carried out a food basket study. Its results suggest the image of cheap Estonia no longer matches reality. Estonia is Latvia's northern neighbour and was previously regarded as a place where shopping was good value.

Finland has long been seen as one of the most expensive countries. According to the Yle study, that perception can now be dropped. The study shows that a neighbouring country formerly known as a bargain shopping destination has become more expensive than Helsinki, the Finnish capital. Food prices in Estonia are now almost as high as in Finland.

This matters for those used to travelling to Estonia for cheaper groceries, because such a saving can no longer be taken for granted. The source does not give specific prices or the contents of the basket.

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