Intars Busulis creates jingle and tries cashier work for Maxima campaign
Musician Intars Busulis has partnered with Maxima Latvija, creating a jingle for the 'Blue Price – Low Price' campaign and personally serving customers at the checkout.
On July 29, the Maxima XX store in Jūrmala briefly turned into a concert venue as musician Intars Busulis made an appearance. The event marked the start of a collaboration between Busulis and Maxima Latvija for the company's largest price reduction initiative, 'Blue Price – Low Price'. The musician created a special jingle focusing on low prices, and a symbolic tour across Latvia is planned, with updates to follow on social media.
Busulis stated that he agreed to the collaboration because, in times of rising living costs, solutions that help save money are important. He also recently tried working as a cashier, saying the job requires high responsibility and constant attention.
Liene Dupate-Ugule, Maxima Latvija's communication manager, said that the 'Blue Price – Low Price' campaign is the largest in the company's history, reducing regular prices on over 8,000 items. The initiative covers a wide range of everyday goods: dairy products, fresh meat and fish, fruits, vegetables, bread, pastries, dry goods, beverages, baby food, frozen foods, and other essentials. Products are marked with blue price tags to indicate lower regular prices.
The campaign was launched to celebrate Maxima Latvija's 25th anniversary. Busulis is expected to visit other stores in the future, with details announced on social media.
