iPhone 17 Pro prices: Europe pays significantly more than the US
A Deutsche Bank study reveals that iPhone 17 Pro prices in Europe are notably higher than in the US, with Turkey costing more than double the American price.
According to Deutsche Bank Research's "Mapping the World’s Prices 2026" report, the price of the iPhone 17 Pro (256 GB) varies greatly across 41 markets. The most expensive country is Turkey, at €2,222—more than twice the US price of €1,012. The cheapest is Japan at €961.
In Europe, Switzerland offers the lowest price (€1,187), while Hungary has the highest at €1,565. Turkey remains an outlier, being the only country where the iPhone costs more than double the US price. Among Europe's five largest economies, the cheapest is the UK (€1,265) and the most expensive is Italy (€1,332).
Taxes play a key role in price differences. Hungary applies a 27% VAT, whereas Switzerland has only 8.1%. In Turkey, a special consumption tax and an IMEI registration fee of €1,006 drive up the cost. Brazil ranks second globally at €1,937, followed by Egypt (€1,605).
Compared to the iPhone 7 in 2017, the price gap between the US and other countries has widened. In Turkey, the premium increased from 47% to 119%, and in Brazil from 37% to 91%. The largest increases in Europe were seen in Norway, Sweden, Finland, and the UK.
The report notes that nominal prices do not account for income levels. According to OECD data, average gross annual wages in Turkey are €18,590, compared to €107,487 in Switzerland, making the iPhone far less affordable in Turkey.
