Italian electric motorcycle brand Energica returns to the market with cheaper models
The Italian electric motorcycle brand Energica, which entered bankruptcy proceedings in 2024, has been acquired by a Singapore-based company. Assembly will move to Asia, and prices are expected to fall by about 20%.
Energica, the Italian electric motorcycle maker, has officially returned to the market after bankruptcy proceedings began in 2024. The brand was bought by Singapore-based Energica Pte. Ltd., which is backed by international private investors. The new owners are changing the business model to make high-performance electric motorcycles more affordable for a wider audience.
Production moves to Asia
The main change concerns manufacturing: motorcycle assembly will be relocated to Asia. This is expected to cut costs and lower prices by about 20% compared with earlier models. Engineering development, design, and quality and technical control will remain in Italy. Long-serving technical director Giampiero Testoni and designer Paolo Imeni continue at the company.
Restoring the model range
The first model to return to production will be the Energica Experia, a touring enduro-style motorcycle. Production of the Ego, Eva Ribelle and EsseEsse9 is to be restored gradually later. Existing platforms will be used at first so deliveries can restart as quickly as possible, but improvements are already planned: new batteries, better efficiency, longer range per charge and higher reliability.
Energica has already resumed spare parts deliveries and service support for existing customers in several countries. It also plans to rebuild its dealer network in Europe, the United States and Australia.
Industry context
Moving production to Asia is not unique: other industry players, including Zero Motorcycles, have done the same, as small-scale manufacturing in Europe proved financially unsustainable over the long term. Energica motorcycles have also been officially sold in Latvia.
