Publisher of "Santa" magazines: print and digital media cannot exist without each other
Santa Anča, head of the Latvian publishing house "Santa," says printed magazines remain relevant even as digitalization reshapes the media landscape, since readers still seek in-depth reading rather than quick tips. She spoke about this on Latvian Radio's programme "Laikmeta krustpunktā."
Like most print media, the publishing house "Santa" has faced growing pressure in recent years to digitalize its content. Its head, Santa Anča, discussed these changes on Latvian Radio's programme "Laikmeta krustpunktā."
Print and digital as complements
Anča emphasized that digital and print formats cannot function without one another. Many readers, she noted, still enjoy holding a printed publication and taking the time to read it thoroughly. In her view, this means the print media sector is not doomed, even as the broader media environment continues to shift rapidly.
A changing role for magazines
According to the publisher, the essence of magazines themselves has changed. In the past, publications mainly offered practical advice and everyday knowledge, but such information is now instantly available online at any time. As a result, magazines today focus less on quick practical tips and more on in-depth exploration of topics that invite readers to engage more deeply.
The conversation offers a glimpse into how one of Latvia's largest publishing houses is adapting its strategy to changing reading habits, while maintaining confidence in the future of the printed word.
