The 2026 PR playbook for startups: part two covers execution
European startup news site EU-Startups has published the second part of its PR guide for startups, focused on putting strategy into practice. It covers three practical considerations to weigh before pitching to the media.
EU-Startups, a news site covering European startups, has published the second part of its 2026 public relations (PR) playbook for young companies. This instalment focuses on execution: how to turn a PR strategy into practice and prepare to work with the media.
What the first part covered
The opening part dealt with strategy. It explained why a company needs PR in the first place, which stakeholders to pursue, how to influence them, and which media channels to focus on. The authors of the second part compare this to having a map: it shows the direction, but you still need to understand the territory and how to move through it.
What the second part promises
According to the introduction, three practical considerations remain before a startup is ready to pitch its stories to journalists. The available excerpt only indicates that the first of them concerns what actually counts as news. The content of the other considerations is not included in the excerpt, so they cannot be described here.
The material is aimed at founders and startup teams who want to approach media attention in a structured way. The full article is available on the EU-Startups website.
