Why pay $359 for the most expensive Whoop membership?
Fitness wearable maker Whoop offers three subscription tiers, with the priciest costing $359 a year. Most users likely don't need that much data.
Wearable fitness tracker maker Whoop requires its devices to be paired with a subscription, and customers must choose among three membership tiers. The company recently made its Advanced Labs blood test tools available without a subscription, though separate lab fees still apply.
Three membership tiers
The cheapest option, Whoop One, costs $199 a year and includes fitness and recovery insights, strain and sleep tracking, a strength trainer feature, VO2 max estimates, integration with the Natural Cycles app, and an AI-powered personal coach.
The middle tier, Whoop Peak, costs $239 a year and adds a health monitor, stress monitor, and "healthspan" features — Whoop Age and Pace of Aging, which use sleep, strain and fitness data to offer longevity-focused insights.
The top tier, Whoop Life, costs $359 a year and combines everything from the other two plans with blood pressure insights and a Heart Screener package. Life subscribers also get priority phone support and a device built with more premium materials, including an upgraded medical-grade sensor.
Is the top tier worth it?
The Life plan's two standout features track blood pressure and cardiovascular health. Its more advanced monitor can perform an electrocardiogram (ECG), which helps detect signs of atrial fibrillation, though the test isn't intended for people with other types of arrhythmia.
For those with a family history of heart problems or concerns about cardiovascular risk, having a larger pool of health data could provide peace of mind, even if that benefit is hard to put a price on. But for people without particular concerns about heart health or blood pressure, the Life plan likely provides more data than necessary — and even the mid-tier Peak plan may be overkill for many, especially beginners just starting a fitness routine.
