In Person or on Screen? Study Analyzes Cultural Consumption in Latvia

A study has been conducted in Latvia analyzing the cultural consumption of its residents in the digital age. The research aims to understand how the development of digital technologies is changing the way people access cultural content and what differences exist between in-person and screen-based experiences. Researchers emphasize that despite the increase in digital opportunities, attending cultural events in person still holds significance. The results provide insight into how technology influences cultural consumption habits and whether digital substitution is a real alternative to physical presence. This study is crucial for understanding the future development of the cultural sector and adapting to changing consumer habits.