Traditional Korean skincare principles remain relevant today
Traditional Korean beauty care is built on prevention, hydration and natural-origin ingredients. A sponsored article explains how these principles have been adapted to modern cosmetics.

Traditional Korean beauty methods are still used in skin care, and they rest on a long-term approach to skin health rather than a quick result. This sponsored article, published on the Latvian site Auseklis, explains why prevention, hydration and strengthening the skin barrier remain relevant even as the cosmetics industry keeps changing.
Traditional ingredients
Plant extracts hold a significant place in the history of Korean beauty care. The traditional "hanbang" approach used plants also known from traditional Korean medicine. Today they are included in cosmetic formulas alongside modern production technology. The ingredients mentioned most often are:
- ginseng – the extract is used in products meant for hydration and improving the skin's appearance;
- rice extract – helps maintain skin moisture and is found in creams, toners and face masks;
- green tea – contains antioxidants, so it is often used in products that soothe the skin;
- propolis – valued for its skin-conditioning properties, especially in moisturising and softening products.
The publication notes that effectiveness depends not only on the extract but also on its concentration and the product's overall composition.
Adapting to modern needs
The article gives the brand Beauty of Joseon as an example, with products inspired by historical Korean traditions. Its range, which is also available at rossi.lv, includes face creams, serums, cleansers and sunscreens. Ginseng and rice extract are combined with active substances used in modern cosmetics, and the formulas are often designed with light textures.
Prevention and suitability
Regular cleansing, hydration and protection from sunlight help reduce the negative effects of environmental factors. The publication stresses that SPF products are not a historical method but complement the Korean approach. Overly aggressive products can cause dryness and irritation.
Not every product suits everyone: dry skin may need richer products, while oily skin often does better with light, hydrating textures. People with sensitive skin should check ingredients, since natural-origin components do not guarantee that irritation will not occur. New products should be introduced gradually while watching the skin's reaction.


