Russia Recruits Drone Factory Workers Using Video Games and Influencers
Russia is using social media ads, influencers, and a specially designed video game to attract workers to one of its largest drone factories in the Alabuga special economic zone.
According to the independent outlet "T-invariant", Russia has developed a new recruitment scheme to attract labor for its drone manufacturing plant in the Alabuga special economic zone. The scheme employs several modern techniques, including advertisements on social media and collaborations with influencers.
A key component is a specially designed video game aimed at drawing in potential employees. Additionally, military simulation game tournaments are being organized as another way to engage young people and encourage them to work in drone production. This approach highlights Russia's efforts to leverage digital platforms and the entertainment industry to address labor shortages in the military sector.
