Russia Uses Video Games and Influencers to Recruit for Drone Factory

Russia has adopted new tactics to recruit workers for one of its largest drone factories, located in the Alabuga special economic zone. According to the independent publication "T-invariant," these methods include advertising on social media and collaborating with influencers. Additionally, a specially designed video game and military simulation game tournaments are being used for recruitment. These efforts are part of a broader scheme aimed at attracting new employees, particularly young people who may be interested in drone-related work. By leveraging popular platforms and games, Russia seeks to make the factory job more appealing and accessible to potential candidates.