“Elektrum” to Become Latvenergo’s Leading Brand
The energy company AS Latvenergo has decided that “Elektrum” will be its leading brand going forward. The decision is tied to its plans to grow across the Baltics and elsewhere in Europe.
The energy company AS Latvenergo has decided that “Elektrum” will be its leading, or main, brand from now on. The announcement was made on 30 October 2026. The decision concerns a company active in electricity generation and trading in all three Baltic states, and it means the company’s operations will increasingly be presented under this name.
Why the brand is changing
The company says the decision comes as it increases its renewable energy generation capacity and its energy exports. Electric vehicle charging and electricity trading are also growing across the region. Latvenergo names these areas as the main growth directions behind the choice of a single leading brand.
Why “Elektrum”
Latvenergo describes “Elektrum” as a universal brand that is highly regarded in the Baltics. In the company’s view, this brand has helped it become one of the leading players in electricity generation and trading in all the Baltic states.
The company believes “Elektrum” also opens up growth opportunities beyond the Baltics, in other European countries. The source does not say what specific steps or timelines are planned for putting the brand change into practice.
