Latvian residents can get more than 8,000 reflectors free of charge
More than 8,000 reflectors will be handed out free in Latvia as part of the road safety campaign "Nāvīgi stilīgi". The campaign aims to draw attention to the safety of vulnerable road users during the dark season.
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Residents of Latvia will be able to receive more than 8,000 reflectors free of charge during the road safety campaign "Nāvīgi stilīgi" (roughly "Deadly Stylish"), which runs through the dark part of the year. The campaign aims to draw attention to the safety of the least protected road users, and handing out reflectors is one of its activities.
A reflector should be placed in a clearly visible spot, preferably on the moving parts of the body and on the side closest to the roadway.
Who is behind the campaign
The campaign is organised by the Road Traffic Safety Directorate (CSDD) in cooperation with the State Police. Its strategic partners are the insurance company "Balta", the fuel retailer "Virši-A" and the retail chain "Narvesen".
How it is funded
The campaign is financed from funds of the CSDD and the Road Traffic Safety Council. These come from compulsory third-party liability insurance premiums paid by owners of land vehicles. Insurers transfer them every quarter to the account of the Latvian Motor Insurers' Bureau (LTAB), an association, to fund road accident prevention measures.
Public survey
In October this year the CSDD carried out a public survey together with "Snapshots". It covered 1,000 respondents across Latvia aged 18 to 74.
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