Latvian startup develops tool to measure company visibility in AI answers
Latvian startup WebGlazer is developing a tool that analyses how visible companies are in artificial intelligence answers. Founder Mārtiņš Mozga spoke about it on Latvijas Radio.
Latvian startup WebGlazer is developing a tool for analysing how often and in what way companies appear in answers given by artificial intelligence (AI). The company's founder, Mārtiņš Mozga, spoke about the project on the Latvijas Radio programme "Digitālās brokastis" ("Digital Breakfast").
Why it matters
When searching for a product or service, people can now ask AI and immediately receive pre-selected recommendations. However, it is not always clear how AI decides which companies to mention in its answers. The tool is intended to address this lack of transparency by offering an analysis of company visibility.
Based on the information available, the tool is still under development, and its aim is to help understand company visibility in AI-generated recommendations.