Lauris Ļubka: Humor in Latgalian Becomes Key to Business
Entrepreneur Lauris Ļubka, known for his informal and humorous communication in Latgalian, runs the family business 'Lūsēni' and extensively uses the Latgalian language in marketing. Although most production is exported, the local market considers the Latgalian language essential.
Lauris Ļubka is an entrepreneur who has gained recognition for his informal and humorous communication in the Latgalian language. He runs the family business 'Lūsēni', which produces various products. Ļubka actively uses Latgalian in his marketing, emphasizing its importance. While the majority of the company's production is exported, the Latgalian language remains crucial for the local market. Ļubka shared his experience and perspective on the Latgalian program 'Kolnasāta'.
