Entrepreneur Lauris Ļubka: Humor and Latgalian Language Go Hand in Hand in Business

Lauris Ļubka, an entrepreneur from Latgale, stands out in the public sphere for his informal and humorous communication in the Latgalian language. He runs a woodworking company called "Lūsēni". In his marketing, Ļubka deliberately and widely uses Latgalian, emphasizing its importance in the local market. Although the majority of the company's products are exported, the entrepreneur notes that Latgalian is crucial for connecting with local customers.

His approach combines humor and language, creating a recognizable brand image. Ļubka shared his experience on the Latgalian-language program "Kolnasāta", explaining why Latgalian is important to him despite the export focus. Humor and language go hand in hand in his business, helping to build a stronger bond with the local audience while maintaining authenticity.