Major sellers boost share of sales on Ozon after Ukrainian drone strikes on Wildberries
Major sellers' share of sales on Russian e-commerce platform Ozon reached 60% by late summer 2026. Experts link the shift to Ukrainian drone strikes, which hit rival Wildberries' logistics facilities harder.
The Russian business daily Kommersant, citing data from analytics firm MPStats Data, reports that major sellers' share of sales on the Russian online marketplace Ozon rose to 60% by the end of summer 2026. The figure points to a change in the balance between Russia's two largest e-commerce platforms, since Wildberries, its rival, led on this metric at the start of the year.
A shift in the balance
In January 2026, Wildberries accounted for 57.54% of sales in the segment, against 42.46% for Ozon. Experts explain the change by Ukrainian drone strikes, which damaged Wildberries' logistics facilities more than Ozon's. Ozon's warehouses have also been targeted, however.
Company responses
Wildberries representatives said such assessments do not reflect the full market picture and overlook differences in how various categories of sellers operate. The company said its own data show that sales by major sellers on Wildberries remain stable and may fluctuate only slightly. Ozon did not comment.
Background to the strikes
Ukraine has been carrying out drone strikes on Wildberries warehouses across Russia since mid-summer. Ozon's logistics facilities have been attacked since August. Ukraine has stated that the marketplaces are used to supply sanctioned components for the production of drones and navigation equipment.
As of early August, the drone strikes were estimated to have caused hundreds of billions of rubles in damage to Wildberries and its sellers.
