Linda Roze: "In the music industry, everything happens through action"

Latvijas Radio's programme Monopols recently featured a conversation with Linda Roze, manager of musicians Intars Busulis and Shipsea, who shared her thoughts on what kinds of stories about musicians and their music help audiences take notice, and on the role a manager plays in shaping an artist's public image.

Roze believes that role is a significant one. In the interview she recalled how she originally entered the music industry, and explained that she only works with artists whose music she herself listens to in everyday life. According to her, this principle is one of the main criteria she uses when deciding which performers to collaborate with.

Views on the music market

During the conversation, Roze also offered her perspective on how Latvia's music market as a whole could be improved. She represents two well-known names in Latvian music — Intars Busulis and Shipsea — and her approach to the work is grounded in the belief that successful collaboration and an artist's growth require concrete action, not merely plans or intentions.

The conversation with Linda Roze is part of the broader content of Latvijas Radio's Monopols programme, which explores the behind-the-scenes side of the music industry and the people who shape musicians' public image and careers. Interviews of this kind offer insight into how an artist's public persona is built, and highlight the role of managers, who often remain in the background even though their work significantly influences a musician's visibility and success.