London-based Intropy raises €9.5 million to build AI-native OS for spare parts industry

Intropy, a London-based AI-native platform automating inventory, pricing, and other critical decisions for spare parts businesses, has raised €9.5 million ($11 million) in seed financing. The round was led by Felix Capital, with participation from Quiet Capital and early investors General Catalyst and firstminute capital.

Founded in 2024 by Franziska Kirschner and YihKai Teh, Intropy is building an AI-native operating system for the spare parts industry. The company helps spare parts distributors, manufacturers, and recyclers increase profitability and operational efficiency through AI-powered decision-making processes that have historically depended on spreadsheets, outdated legacy software, and extensive manual review. Intropy enables businesses to automate critical workflows across demand prediction, inventory distribution, obsolescence management, and dynamic pricing using AI.

The company notes that much of the spare parts industry still runs on software designed decades ago. Critical decisions, including how much stock to hold, where to place it, when to change a price, and which inventory is becoming obsolete, often require teams to manually review hundreds of thousands of individual SKUs. With tariffs, rising fuel and operating costs, uncertain repair volumes, and increasingly complex vehicles and machines, these challenges are becoming more critical. Information needed for better decisions is often fragmented across ERP systems, warehouse platforms, spreadsheets, images, documents, and phone conversations.

Intropy’s technology aggregates fragmented structured and unstructured information to automate decisions directly within a customer’s existing ERP system rather than simply presenting recommendations for employees to review. This includes dynamically adjusting inventory levels and pricing, managing obsolescence, and allowing businesses to move from periodic, reactive reviews to proactive decisions that update continuously as market conditions change.

Since its launch, Intropy has processed more than €8.7 billion ($10 billion) in parts demand. Customers have achieved measurable improvements, including returns on investment of more than 10x. The company plans to use the capital to accelerate product development, expand its engineering and machine learning teams, and establish a New York office as it grows its presence in the United States. The company will also continue expanding across Europe and is hiring engineers and AI researchers in London and New York.