LSM to keep historic radio and television channel names in updated brand strategy

Latvian Public Media (LSM), which brings together the country's public radio and television channels, has kept the historic names of its linear channels in its updated brand strategy. Linear channels are traditional radio and television channels that broadcast content according to a programme schedule.

The decision was disclosed by LSM representative Raina Anna Buša. It means that existing channel names are not being changed as part of the brand strategy update.

The source report does not provide further details, such as which specific channels are affected or what other elements the updated brand strategy contains.