Meta's new AI app Muse climbs App Store charts but trails other company debuts
Meta's AI agent Muse has reached No. 2 on the U.S. App Store with more than 83,000 iOS downloads since its Tuesday launch, though the figure lags well behind the debut numbers of other Meta apps like Threads.
Meta's newly launched AI app Muse is starting to draw positive attention from investors following its Tuesday debut, and it has become a hot topic of discussion among tech industry figures online. According to data from market intelligence firm Sensor Tower, Muse has surpassed 83,000 downloads on iOS in the United States, pushing it to the No. 2 spot on the App Store's Top Charts — up from No. 4 on Wednesday.
Still, that figure falls well short of the launch performance of other Meta apps. Threads was downloaded more than 4.3 million times in the U.S. on its first day, while the Meta AI app logged 108,000 U.S. downloads on its debut. Muse also trails ChatGPT, which topped half a million U.S. installs within less than a week of its launch — averaging roughly 83,300 downloads per day, a pace Muse took twice as long to match.
Muse's performance on Android has been notably weaker, ranking just No. 338 in the Productivity category on Google Play, with download figures for that platform not yet available. The app is also accessible via the web and WhatsApp, though those channels aren't reflected in the current estimates.
Muse represents a major bet for Meta as it pushes into agentic AI — software designed to complete tasks on users' behalf. The company faces competition from players such as Google's Gemini Spark and Anthropic's Claude Cowork, but its closest rival in the everyday-agent space is seen as Instinct, a text-message-based AI agent recently valued at $2.5 billion. Instinct has been rapidly expanding, recently rolling out email addresses for all users, integrations with Stripe and 1Password, a location-sharing feature, and a new capability letting users' agents communicate with each other to coordinate plans.
Muse's launch also came at a sensitive moment for Meta: the app, which requires users to share more personal data, debuted just days after Meta agreed to an $18 billion multistate settlement over a lawsuit concerning social media's harms to consumers.
