Microsoft Creates New Xbox Division to Bring Its Biggest Game Franchises to Film and TV
Microsoft has announced a new division within Xbox XP aimed at widening the audience of popular video game franchises beyond the games themselves. It will work on TV series, films, licensed products and live events.
Technology company Microsoft has announced the creation of a new division within its Xbox video game brand. The unit will operate under Xbox XP, and its main task is to widen the audience of popular game franchises beyond people who already play them.
How the audience is to be expanded
The announcement names several avenues: television series, feature-length films, licensed products and live, in-person events. Through these, well-known game series could reach people who have not encountered them before.
The strategic aim
Xbox strategy chief Matthew Ball said the new unit would be a key cornerstone of the company's ambition to become the world's leading entertainment company. The available text of the announcement ends there, so further details about the goal, specific projects or timelines are not known.
The move shows Microsoft looking at its game catalogue as something broader than a single industry. Game franchises are being treated as a foundation for content that can also be offered on screens, in shops and at events.
