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TechnologyPublished: 17 June 2026 at 23:20

NEA’s Tiffany Luck says enterprises are still figuring out their AI ROI

NEA partner Tiffany Luck joined TechCrunch’s Equity podcast to discuss how companies are grappling with AI costs and returns after the 'tokenmaxxing' trend led to overspending.

Foto: TechCrunch

NEA partner Tiffany Luck, who previously convinced companies about e-commerce, has now shifted her focus to artificial intelligence. She appeared on an episode of TechCrunch’s Equity podcast, where she analyzed enterprises’ experience with AI return on investment.

After a period where Silicon Valley saw a ‘tokenmaxxing’ trend—CEOs encouraging maximum AI usage—the bill came due. Uber reportedly blew through its annual AI budget in a few months, some companies cut Claude licenses, and Meta killed its internal leaderboard.

Luck highlighted the tension between hype and ROI, discussing the future of personal agents, this year’s AI IPOs, and how startups are helping enterprises track AI spending. The episode is available on YouTube, Apple Podcasts, Overcast, Spotify, and other platforms.

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