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TechnologyPublished: 17 June 2026 at 23:20

NEA Partner Tiffany Luck: Enterprises Still Figuring Out AI ROI

NEA partner Tiffany Luck discusses how the initial AI hype has led to overspending, with companies like Uber blowing their annual AI budget in months, and startups now helping enterprises track return on AI investment.

Foto: TechCrunch AI

Earlier this year, Silicon Valley saw a trend called 'tokenmaxxing' where CEOs encouraged employees to push AI usage to the limit. But the bills soon followed. Uber reportedly exhausted its annual AI budget in just a few months, some companies cut Claude licenses for certain departments, and Meta shut down its internal leaderboard.

This tension between hype and ROI is where NEA partner Tiffany Luck operates. She began her career convincing companies that e-commerce was the future, and now she is fully focused on AI, particularly the potential for 'magic moments' in consumer businesses.

On this episode of TechCrunch's Equity podcast, Luck joins Rebecca Bellan to discuss the future of personal agents, this year's AI IPOs, and how startups are stepping in to help enterprises track return on their AI spending.

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