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SportsPublished: 12 June 2026 at 14:58

World Cup organizers adopt US sports business model: revenue over full stadiums

After a packed opening match in Mexico City, the next game saw sparse crowds, sparking criticism over high ticket prices. Experts say organizers are using the US sports business model, prioritizing maximum income.

Foto: LSM

The opening match of the World Cup finals in Mexico City, featuring hosts Mexico, took place in front of a packed stadium. However, the very next game failed to fill the venue, reigniting criticism over expensive tickets. Experts point out that organizers have adopted a business model typical of US sports, where maximizing revenue takes precedence over full stadiums. This approach often involves higher ticket prices, even if it results in fewer spectators. Critics argue that such a strategy can affect the tournament's atmosphere and accessibility for fans, but organizers prioritize financial gains. The tournament is being held across the United States, Mexico, and Canada.

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