Advertising Veteran Andris Rubīns: Curiosity Fuels Creativity, Cooperation Fuels Exports

Andris Rubīns, the leading partner of the creative agency Magic (formerly DDB), has been working in the advertising industry for 26 years. He entered the field on April 1, 2000, a date commonly associated with pranks. For Rubīns, this "joke" has become a serious and enduring career path that continues to this day.

Throughout his career, he has remained loyal both to advertising and to his workplace — a building at 40 Brīvības Street, opposite the hotel high-rise. For his generation, this place is closely connected with the center of Riga, the word "Latvia", and the kinetic metal brooch designed by artist Artūrs Riņķis. The decoration has been turned by various winds and still moves like a perpetual engine, serving as a reminder of the power and influence of a creative mind.

Rubīns emphasizes that curiosity is the source of creativity, while cooperation is what matters most in exports. His long experience in the industry shows that these principles remain relevant even as the field evolves. The kinetic brooch, constantly in motion, reflects the enduring nature of creative work and its ability to inspire people.