Riga opens Europe's first official "Rinascimento" shop-in-shop
An official "Rinascimento" shop-in-shop has opened in Riga's Basteja Pasāža, becoming the first such location in Europe and the first official concept store of the Italian fashion brand in the Baltics.
A new retail space dedicated to the Italian women's fashion brand "Rinascimento" opened on Thursday in central Riga, at Basteja Pasāža, Meierovica bulvāris 16. According to representatives of the brand, this is the first official "Rinascimento" shop-in-shop format store in the whole of Europe, and at the same time the first official concept retail space of the brand in the Baltic states.
A specially designed space
The new retail location in Riga has been set up as a separate zone, distinct from the rest of the shopping venue, built to meet the brand's established standards. The interior and furniture for the space were specially created in Italy, ensuring a visual identity consistent with the brand's other stores around the world.
About the brand
"Rinascimento" is an Italian women's fashion brand founded in 2000. It is currently represented in more than 80 countries worldwide. The brand's positioning is built around the "Made in Italy" quality mark, combined with feminine, contemporary elegance and carefully crafted design details.
The opening of the new store in Riga signals the brand's interest in the Baltic market and its choice of the Latvian capital as one of the first places to introduce its new, standardized store concept on a European scale.
