TechnologyPublished: 25 July 2026 at 06:37

Roku raises streaming hardware prices by up to $50

Roku has increased prices across its streaming hardware lineup, with the cheapest HD Streaming Stick now costing $39.99, up from $29.99, and some models increasing by as much as $50.

Roku has raised prices on its streaming hardware devices. As first reported by The Desk, the entry-level HD Streaming Stick now retails for $39.99 instead of $29.99. The price hike applies to all other Roku devices, with some seeing increases of up to $50.

Here are the changes:

Streaming Stick: from $29.99 to $39.99
Streaming Stick Plus: from $39.99 to $59.99
Streaming Stick 4K: from $49.99 to $79.99
Roku Ultra: from $99.99 to $149.99
Roku Streambar SE: from $99.99 to $149.99

This price increase may affect consumers looking to purchase a new streaming device. Roku is one of the most popular streaming platform manufacturers, and such changes could shift market dynamics.

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