Saeima commission criticizes LSM rebranding process; calls for internal discussion
The Saeima's Human Rights and Public Affairs Committee on Friday criticized the rebranding process of Latvian Public Media (LSM), urging further talks within the organization. The discussion was triggered by an open letter signed by over 200 employees calling to preserve the historical names of Latvian Television and Latvian Radio.
The Saeima's Human Rights and Public Affairs Committee held a meeting on Friday to discuss the rebranding of Latvian Public Media (LSM). The session was convened after more than 200 LSM employees signed an open letter within days, urging the preservation of the historical names of Latvian Television and Latvian Radio.
Committee members expressed dissatisfaction with the current rebranding process, arguing that it lacked sufficient consultation with employees. They emphasized that the names of Latvian Radio and Latvian Television are widely recognized and trusted by the public. Lawmakers called on LSM management to re-examine the rebranding plan within the company, taking employee concerns into account.
It remains uncertain whether the historical names will be retained or replaced by the unified LSm brand. The issue remains unresolved and requires further deliberation.
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