Samsung survey: Europeans choose smartphones with hobbies and future plans in mind
Samsung, the South Korean electronics maker, has published survey results on how people in five European countries choose smartphones. Two thirds of respondents bought their current phone with a specific hobby or plan in mind.
Electronics manufacturer Samsung has released the results of a large survey on how Europeans choose their smartphones. The study suggests that people buy a mobile device not only for everyday needs but also to help them pursue future plans.
Who was surveyed
The study included 5,001 respondents, all aged 18 or older, living in five European countries: France, Germany, Italy, Spain and the United Kingdom. The survey covers several of Europe's largest markets, although Latvia and the other Baltic states are not mentioned.
Key finding
The results indicate that the choice of a smartphone is shaped not only by everyday convenience but also by personal ambitions. Specifically, 66% of those surveyed said they had bought their current phone with a particular hobby or goal in mind. Put differently, two out of three respondents picked their device with a clear idea of what they wanted to do with it.
About the source
The available excerpt of the original article provides only the basic details of the survey and this figure. Other findings, such as which phone features respondents consider most important, are not included in the text. The survey was published by Samsung itself, a company that sells smartphones, so the results reflect research released by that manufacturer.
